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BBA

The BBA program provides a comprehensive understanding of business principles, management practices, and entrepreneurship, preparing students for diverse careers in the corporate world.

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3000+ students
  • Last updated 22/10/2024
  • Available English
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What you'll learn

The Bachelor of Business Administration (BBA) is a three-year undergraduate program designed to equip students with essential business skills and knowledge across various domains. This program covers key areas such as marketing, finance, human resources, and operations management, fostering critical thinking, problem-solving, and leadership abilities. With a blend of theoretical learning and practical exposure, students engage in internships, projects, and industry interactions, ensuring a well-rounded educational experience that prepares them for the competitive business landscape.

Key Highlights of the Program:

  • Comprehensive curriculum covering essential business functions and management strategies.
  • Opportunities for internships and live projects to gain real-world experience.
  • Workshops and seminars by industry experts to enhance learning.
  • Focus on developing soft skills, leadership qualities, and entrepreneurial mindset.
  • Access to networking opportunities with businesses and professionals.

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Course Content

The BBA program is structured over six semesters, covering a range of core subjects, elective courses, and practical sessions.

Core Subjects:

  • Principles of Management
  • Financial Accounting
  • Business Law and Ethics
  • Marketing Management
  • Organizational Behavior
  • Business Communication
  • Human Resource Management
  • Operations Management
  • Entrepreneurship Development
  • Strategic Management

Electives:

  • Digital Marketing
  • E-commerce
  • International Business
  • Investment Analysis
  • Retail Management
  • Supply Chain Management
  • Business Analytics
  • Project Management

Practical Learning:

  • Case studies and group projects for hands-on experience.
  • Internships with businesses to apply theoretical knowledge.
  • Workshops on business tools and software.
  • Guest lectures by industry professionals.

Requirements

    To enroll in the BBA program, candidates must meet the following criteria:

    1. Eligibility Criteria:
      • Completion of 10+2 (or equivalent) education in any stream (Science, Commerce, or Arts).
      • A minimum percentage requirement as specified by the institution, usually around 50-60%.
    2. Entrance Exams:
      • Some institutions may require candidates to clear entrance exams for BBA programs or conduct interviews.
    3. Skills Required:
      • Strong analytical and quantitative skills.
      • Good communication and interpersonal abilities.
      • Interest in business trends and practices.
      • Basic computer literacy and familiarity with business software.

BBA: Careers and Opportunities

Career Options

      Graduates of the BBA program have diverse career opportunities in various sectors:

      Job Roles:                

      • Business Analyst
      • Marketing Executive
      • Human Resources Manager
      • Financial Analyst
      • Operations Manager
      • Sales Executive
      • Brand Manager
      • Entrepreneur/Start-up Founder
      • Management Consultant
      • Research Analyst

      Industries:

      • Corporate Sector (Private Companies)
      • Financial Services and Banking
      • Marketing and Advertising Agencies
      • Retail and E-commerce
      • Consulting Firms
      • Manufacturing Industries
      • Hospitality and Tourism
      • Government and Non-profit Organizations

      Higher Education & Certifications:

      • Pursue MBA or other postgraduate programs for advanced specialization.
      • Obtain certifications in areas like digital marketing, project management, or business analytics for additional expertise.

      With a strong foundation in business principles and practical experience, BBA graduates are well-prepared to take on various roles in the dynamic world of business.

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