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B.A Mass communication

B.A. in Mass Communication offers a comprehensive understanding of media, journalism, public relations, and digital content creation, preparing students for dynamic careers in the communication industry.

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3000+ students
  • Last updated 22/10/2024
  • Available English
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What you'll learn

The B.A. in Mass Communication program is a three-year undergraduate course that explores various aspects of media and communication. The curriculum covers print and broadcast journalism, public relations, advertising, digital media, and film studies, blending theoretical knowledge with practical training. The program aims to develop students' skills in storytelling, media production, and communication strategies, while also providing exposure to industry standards through internships, workshops, and media projects.

Key Highlights of the Program:

  • Comprehensive curriculum covering all facets of mass communication.
  • Practical exposure through media labs, internships, and industry visits.
  • Training in digital media skills, including content creation, editing, and social media management.
  • Opportunities to work on live projects, documentaries, and public relations campaigns.
  • Development of soft skills like public speaking, creative writing, and media ethics.

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Course Content

The curriculum is designed to cover essential topics in mass communication, spread across six semesters. Below is an outline of the core subjects:

Core Subjects:

  • Introduction to Mass Communication
  • Print Media and Journalism
  • Broadcast Journalism (Radio and Television)
  • Public Relations and Corporate Communication
  • Advertising Principles and Practices
  • Digital Media and Online Journalism
  • Media Law and Ethics
  • Film Studies and Visual Communication
  • Development Communication
  • Communication Theories

Elective Subjects:

  • Event Management
  • Documentary Filmmaking
  • Scriptwriting for TV and Films
  • Photography and Photojournalism
  • Social Media Strategy
  • Media Research Techniques

Practical Training:

  • Media Production Labs (TV, Radio, and Digital Media)
  • Content Writing and Editing Workshops
  • Public Relations Campaign Projects
  • Photography and Video Editing Sessions
  • Internships with news agencies, advertising firms, and PR companies

Final Year Project or Dissertation

Requirements

    To enroll in the B.A. in Mass Communication program, candidates need to meet the following requirements:

    1. Eligibility Criteria:
      • Completion of 10+2 (or equivalent) education from a recognized board, with any stream.
      • A minimum aggregate percentage as specified by the institution, usually around 45-50%.
    2. Entrance Exams (if applicable):
      • Some institutions may require candidates to clear entrance exams or participate in personal interviews.
    3. Skills Required:
      • Strong communication and writing skills.
      • Interest in media, current affairs, and public speaking.
      • Creative thinking and adaptability.
      • Basic understanding of digital tools is a plus.

B.A Mass communication: Careers and Opportunities

Career Options

      Graduates of B.A. in Mass Communication can explore a variety of career opportunities across multiple industries:

      Job Roles:

      • Journalist (Print, Broadcast, or Digital)
      • News Anchor/Reporter
      • Public Relations Officer
      • Content Writer/Editor
      • Social Media Manager
      • Advertising Copywriter
      • Media Planner
      • Film/Video Editor
      • Radio Jockey
      • Event Manager

      Industries:

      • Media and News Agencies
      • Advertising and Public Relations Firms
      • Digital Marketing Agencies
      • Television and Radio Channels
      • Film and Entertainment Industry
      • Corporate Communication Departments
      • NGOs and Government Organizations
      • Event Management Companies

      Higher Education & Certifications:

      • Pursue a Master’s degree in Mass Communication, Journalism, or Public Relations.
      • Obtain certifications in digital marketing, media production, or film studies to enhance skills.

      Graduates can expect diverse career paths with opportunities to work in dynamic, fast-paced environments, using their skills to inform, influence, and entertain audiences.

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