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MBA/PGDM in Business Analytics

MBA/PGDM in Business Analytics equips professionals with the skills to leverage data-driven decision-making, combining business strategies with advanced analytics and data science techniques.

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3000+ students
  • Last updated 23/10/2024
  • Available English
  • Management
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What you'll learn

The MBA/PGDM in Business Analytics is a two-year postgraduate program designed for individuals who aim to harness the power of data in making strategic business decisions. The course integrates core management subjects with specialized analytics training, covering data mining, predictive modeling, business intelligence, and machine learning. It focuses on developing analytical thinking, problem-solving, and data interpretation skills that are essential in today’s data-driven business environment. The program also includes hands-on projects, industry internships, and access to advanced analytics tools and software.

Key Highlights of the Program:

  • Comprehensive curriculum combining management principles and analytics techniques.
  • Practical exposure to real-world business problems through case studies and projects.
  • Training in leading analytics tools such as R, Python, Tableau, and SAS.
  • Opportunities for internships with industry leaders in business analytics.
  • Focus on developing skills in data visualization, data interpretation, and predictive analysis.

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Course Content

The curriculum covers management fundamentals alongside specialized business analytics subjects, divided across four semesters.

Core Subjects:

  • Principles of Management
  • Marketing Management
  • Financial Analysis and Accounting
  • Operations and Supply Chain Management
  • Business Statistics and Econometrics
  • Data Visualization and Reporting
  • Predictive Modeling
  • Data Mining and Warehousing
  • Machine Learning for Business
  • Business Intelligence and Data Analytics
  • Big Data Analytics
  • Strategic Management

Elective Subjects:

  • Marketing Analytics
  • Financial Analytics
  • Human Resource Analytics
  • Customer and Sales Analytics
  • Supply Chain Analytics

Tools and Software Training:

  • R Programming
  • Python for Data Analysis
  • Tableau for Data Visualization
  • SAS
  • SQL and Database Management

Projects and Capstone:

  • Industry-oriented projects focusing on solving real business problems.
  • Capstone project in the final semester involving advanced analytics techniques.

Requirements

    To enroll in the MBA/PGDM in Business Analytics program, candidates must meet the following requirements:

    1. Eligibility Criteria:
      • A Bachelor's degree in any discipline from a recognized university, with at least 50% aggregate marks.
      • Work experience (1-3 years) may be required by some institutions but is not mandatory.
    2. Entrance Exams:
      • Admission is typically based on scores from management entrance exams such as CAT, GMAT, XAT, or institution-specific tests.
    3. Skills Required:
      • Strong quantitative and analytical skills.
      • Interest in data analysis and problem-solving.
      • Basic understanding of statistics and programming (optional but beneficial).

MBA/PGDM in Business Analytics: Careers and Opportunities

Career Options

      Graduates of the MBA/PGDM in Business Analytics program can pursue a variety of career paths in different sectors:

      Job Roles:

      • Business Analyst
      • Data Scientist
      • Marketing Analyst
      • Financial Analyst
      • Operations Analyst
      • Data Consultant
      • Risk Analyst
      • Data Engineer
      • Business Intelligence Analyst
      • Product Analyst

      Industries:

      • Information Technology and Services
      • Financial Services
      • E-commerce and Retail
      • Healthcare and Pharmaceuticals
      • Manufacturing and Supply Chain
      • Telecommunications
      • Marketing and Advertising
      • Consulting Firms

      Higher Education & Certifications:

      • Pursue further certifications in specialized analytics tools (e.g., Certified Analytics Professional, Tableau Certification).
      • Consider advanced studies such as a Ph.D. in Business Analytics or Data Science.

      With increasing demand for data-driven decision-making, business analytics professionals are highly sought after across various industries, offering strong career growth potential.

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Course Available in 25 Colleges Nationwide

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