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MBA/ PGDM in Digital marketing

MBA/PGDM in Digital Marketing prepares students with strategic insights and practical skills to navigate the digital landscape, focusing on data-driven marketing, social media, SEO, and digital analytics.

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3000+ students
  • Last updated 23/10/2024
  • Available English
  • Management
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What you'll learn

The MBA/PGDM in Digital Marketing is designed to meet the growing demand for marketing professionals skilled in digital strategies. This program combines theoretical foundations with hands-on experience in various digital marketing channels, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and analytics. With a curriculum developed in line with industry standards, students gain insights into consumer behavior, marketing trends, and the use of digital tools to drive business growth.

Key Highlights of the Program:

  • Comprehensive curriculum covering all aspects of digital marketing.
  • Hands-on projects, case studies, and internships with industry partners.
  • Access to leading digital marketing tools and platforms.
  • Networking opportunities with industry professionals.
  • Focus on data analytics and its application in digital marketing strategies.

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Course Content

The curriculum is typically structured over four semesters (for MBA) or two years (for PGDM), encompassing core subjects, electives, and practical training.

Core Subjects:

  • Principles of Marketing
  • Digital Marketing Strategies
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Digital Analytics and Metrics
  • Mobile Marketing
  • Brand Management in the Digital Age
  • E-commerce Strategies

Electives:

  • Pay-Per-Click (PPC) Advertising
  • Web Analytics and Conversion Optimization
  • Affiliate Marketing
  • Influencer Marketing
  • Marketing Automation
  • Digital PR and Online Reputation Management

Practical Training:

  • Hands-on projects with real-world case studies.
  • Internships with leading companies to gain industry experience.
  • Workshops and guest lectures from digital marketing experts.

Requirements

    To enroll in the MBA/PGDM in Digital Marketing, candidates must meet the following criteria:

    1. Eligibility Criteria:
      • A bachelor’s degree in any discipline from a recognized university.
      • Minimum aggregate marks as specified by the institution (typically around 50-60%).
    2. Entrance Exams:
      • Candidates may need to clear entrance exams such as CAT, MAT, XAT, or institution-specific tests for MBA programs.
    3. Skills Required:
      • Strong analytical and critical thinking skills.
      • Creativity and innovation in marketing strategies.
      • Basic understanding of digital tools and platforms.

    Good communication and interpersonal skills.

MBA/ PGDM in Digital marketing: Careers and Opportunities

Career Options

      Graduates of the MBA/PGDM in Digital Marketing can pursue various career opportunities across multiple sectors:

      Job Roles:

      • Digital Marketing Manager
      • SEO Specialist
      • Social Media Manager
      • Content Marketing Manager
      • Digital Analytics Consultant
      • Brand Strategist
      • E-commerce Manager
      • Marketing Data Analyst
      • PPC Specialist
      • Email Marketing Manager

      Industries:

      • Information Technology (IT) and Software Services
      • E-commerce and Retail
      • Advertising and Marketing Agencies
      • Media and Entertainment
      • Consumer Goods
      • Education and Training
      • Telecommunications
      • Hospitality and Travel

      Higher Education & Certifications:

      • Pursue further speci   alization through certifications in digital marketing tools (e.g., Google Analytics, HubSpot, Hootsuite).
      • Enroll in executive programs or advanced diplomas in specific digital marketing areas.

      With the increasing reliance on digital platforms for marketing, graduates will find ample opportunities for growth and advancement in their careers.

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