The MBA/PGDM in Digital Marketing is designed to meet the growing demand for marketing professionals skilled in digital strategies. This program combines theoretical foundations with hands-on experience in various digital marketing channels, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and analytics. With a curriculum developed in line with industry standards, students gain insights into consumer behavior, marketing trends, and the use of digital tools to drive business growth.
Key Highlights of the Program:
The curriculum is typically structured over four semesters (for MBA) or two years (for PGDM), encompassing core subjects, electives, and practical training.
Core Subjects:
Electives:
Practical Training:
To enroll in the MBA/PGDM in Digital Marketing, candidates must meet the following criteria:
Good communication and interpersonal skills.